Grunig and Hunt’s Model

Posted On December 2, 2008

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I feel that Disney is using the 2-Way Asymetrical model of Public Relations.Disney sends out lots of information, example Press Releases of everything an  event or news takes place. They have many commercials that always advertise for Disney, “Where Dreams Come True!” Disney does want feedback because they want to see what the latest trends are with there consumers. As much information as Disney is sending out they do not get as much information back. I feel Disney is ok with that as long as they are getting their information out to their public’s. When  people stop coming to the parks and buying the products, then Disney will have a problem.

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